XoticRUSH

The Taste of Southeastern Asia!

Project Details

XoticRUSH is a novelty energy drink focused centered on Southeastern Asian fruits. The whole idea is to bring interesting or daring flavors to the American market as I've always wanted to see more foreign foods in most standard grocery stores. Instead of having to go out of my way to find an Asian market that would only exclusively sell any bizarre or tasty flavors.

Deliverables

- 4 Printed cans

- 4 Assembled design boxes

- Final Illustrations

- Final Templates

Design Process

The process of designing cans was pretty hard. Had to learn to not trust the artboard and always take risks especially with how limited time I got (3 months). Everything is going to be squeezed when designing a confined space.

Trying to get the cans printed professionally was going to be hard especially tight on budget.

XoticRUSH Exhibition